With the launch of Pin Sharing, creators will first tap the “FB Stories” or “IG Stories” icon in the share menu, which will kick off the Idea Pin’s download. Users can scroll through the various Idea Pins from creators they follow in a vertical TikTok-like feed. That content can include either a static image or a video, optionally annotated with text and graphics. Instead, they’re more like a mix of Stories and video, each with up to 20 pages of content which you can tap through like a Story.

Idea Pins, while meant to help Pinterest be more competitive with TikTok and other short-form video experiences, aren’t just videos. Now, Pinterest says its creators will be able to download and share their Idea Pins across social channels, including Facebook, Instagram and others.

In an effort to help Pinterest creators better reach their wider audience across social media, the company today is launching a new feature for its Idea Pins - its video-first new Pin format introduced last year as an attempt to catch up with the social media industry’s shift from static images to video.

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